London Coffee Festival 2025 - Prime Coffee Suppliers
The Prime Coffee Suppliers team is excited to share highlights from the London Coffee Festival 2025 — the UK’s most celebrated event for specialty coffee, barista culture, and innovation.
The London Coffee Festival is where coffee excellence comes alive, and our presence this year made a strong impression. We were proud to showcase the iconic La Marzocco Linea Classic S, a machine that defines reliability, consistency, and timeless design, at our engaging and welcoming stand.
The Linea Classic S drew the attention of baristas, café owners, and coffee professionals from around the world, reaffirming La Marzocco’s legendary status in the industry. Visitors experienced this machine in action, witnessing its exceptional thermal stability, robust performance, and effortless workflow during live demonstrations.
Which One is the Right Machine For You: La Marzocco Linea Classic S vs Linea PB S
Choosing a dual-boiler, high-output espresso machine is a defining decision for any busy café in the UK. Here, we compare two giants in the La Marzocco line-up, the Linea Classic S and its more technologically forward successor, the Linea PB S, to help you decide which one deserves pride of place on your bar.

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Both models specified here are Auto-Volumetric (AV) machines. This means they are equipped with electronic flow meters that allow the barista to program a precise volume of water for a shot of espresso. Once programmed, the machine will consistently dispense that exact volume every time, which is crucial for high-volume environments where shot consistency and speed are paramount.
Both machines deliver exceptional thermal stability, consistent performance, and the robustness expected from La Marzocco. The real differences emerge in workflow, control, ergonomics, and long-term flexibility.

Design & Dimensions: Presence on the Bar

The most noticeable contrast lies in how each machine sits on the counter. While their footprints are similar, the PB S has been refined to suit modern café layouts and more visual, customer-facing workflows.
Linea Classic S
The Classic S retains the iconic, angular silhouette that has defined La Marzocco for decades.
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Height: 45.5 cm
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Aesthetic: Brushed stainless steel with strong, straight lines.
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Impact: Its taller, boxier structure gives it a bold visual presence, though it may slightly obstruct customer sightlines depending on bar height.
Linea PB S
The PB S represents La Marzocco’s shift toward a more ergonomic and contemporary appearance.
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Height: 53.3 cm
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Aesthetic: Sleeker bodywork, polished stainless steel, and a more streamlined drip tray.
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Impact: Designed with workflow in mind—its refined profile and layout enhance visibility across the counter, improving barista–customer interaction and making the bar feel more open.
Barista Interface & Controls

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This is where the gap between the two machines becomes most apparent. One keeps tradition. The other ushers in modern convenience.
Linea Classic S
A favourite for baristas who value simplicity and tactile control.
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Operation: Volumetric push-button keypad.
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Feedback: Basic indicator lights; optional Cronos Keypad adds small, built-in shot timers.
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Feel: Straightforward, reliable, and mechanical—ideal for those who want minimal digital intervention.
Linea PB S
Designed for precision and efficiency, especially in high-volume settings.
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Operation: Centralised digital LCD screen.
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Feedback: Real-time shot timers, boiler temperature readouts, programmable settings, and Eco Mode status.
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Workflow: Organised, fast, and intuitive, perfect for teams requiring consistency and easy training.
Internal Technology & Customisation
Despite sharing the same boiler capacities (e.g., 3.4 L coffee boiler and 7 L steam boiler on 2-group models), the PB S introduces engineering upgrades that directly improve accuracy and serviceability.

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Linea Classic S
Strong, dependable, and engineered around La Marzocco’s traditional architecture.
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Volumetric System: Standard flow meters.
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Group Cap: Classic saturated group for reliable thermal stability.
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Customisation: Primarily aesthetic options, with a small selection of functional add-ons.
Linea PB S
A more advanced platform offering finer control and greater long-term flexibility.
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Piero Group Caps: Relocates the flow meter closer to the group for improved volumetric precision and tighter temperature control at extraction.
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Eco Mode: Automatically reduces energy consumption during quiet periods, ideal for cutting running costs.
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Advanced Features: Optional Auto Brew Ratio (ABR) system, using built-in scales to dose by weight rather than volume. This is the gold standard for consistency and recipe accuracy.
La Marzocco has always focused on the values of integrity, impact, curiosity, courage and celebration. This is what has allowed them to continually innovate and